Stewart Wicht, the President of Rolex, traveled from Switzerland to Miami on Jan. 16 to oversee the opening of the first-ever Rolex boutique. Crafted from high quality materials, such as Crema Marfil marble, walnut and bronze, and accented with tall glass set pieces along the walls, this new 1,250-square-foot store embodies Rolex’s reputation for quality and expertise in every architectural aspect. Oversized graphics, large archways, double-sided window displays and bronze columns all work together to complement the exceptional collection of watches displayed throughout the store. Rolex has long maintained an unrivaled reputation as a pioneer of craftsmanship and innovation in the watchmaking industry, and the quality behind this reputation is evident in the models they’ve sold worldwide for more than 100 years. With this store, Rolex hopes to achieve even more by delivering a personalized experience for its customers, beginning with expert assistance in selection and continuing with responsive service needs via the 250-square-foot workshop located on site.
Visit the new Luxury Swiss Rolex Boutique at 135 NE 39th St. in Miami. Call 305.576.5391.