From Highway to Sky-High
Luxury car brands are venturing beyond haute rides into Miami’s real estate sector.
By Michele Marin
Whether it’s fashion-forward accessories, opulent interior furnishings or prestigious sporting events, car manufactures have long been lending their names to the luxury sector. Now, a new trend is taking shape for auto branding, and it’s charging full speed ahead: real estate. What better place launch this trend than the Magic City, where the market is booming, driving is a part of everyday life and the sky’s the limit as to what is possible.
The Power of Porsche
Porsche pioneered the auto world’s foray into Miami’s high-powered real estate sector with the 60-story Porsche Design Tower in Sunny Isles. The property, which was completed in January, is the brainchild of real estate mogul Gil Dezer and Jan Becker, CEO of Porsche Design Group. “The tower’s functional design, which encapsulates the DNA of the Porsche Design brand, accompanies residents in all areas of their lives,” says Becker.
The tower’s most impressive amenity is its revolutionary automobile lift system, dubbed the “Dezervator” (after Dezer, who defied experts who said building such a mechanism wasn’t possible). In lieu of valet parking, residents remain inside their haute wheels until they reach their unit via one of three glass elevators.
In addition to glass-enclosed parking spaces, each unit has its own outdoor plunge pool, while common areas include a luxury spa, a movie theater with plush seating and new release capability, and a game room with two Motion Pro II racing simulators, developed and used by professional race car drivers.
Aston Martin Rising
James Bond’s favorite marque’s venture into real estate will soon come to life in the form of Aston Martin Residences, a sail-shaped, waterfront property in Downtown Miami. “We are creating the ultimate tower that will contribute to Miami’s skyline and support the local economy and wider community,” says Germán Coto, CEO of G&G Business Developments, the firm behind the building.
The design team, led by Aston Martin EVP and Chief Creative Officer Marek Reichman, will parlay the same understated elegance associated with the luxury carmaker. “This building is for people who appreciate the finest quality craftsmanship, who love the feeling of something that is timeless,” Reichman says. “We are incorporating Aston Martin’s DNA through subtle details, with an emphasis on comfort.” For example, doors will feature bespoke Aston Martin handles, number plinths and kestrel tan leather door tabs.
On the 55th floor, residents will be able to savor panoramic views from a rooftop infinity pool. They will also have access to an exclusive yacht marina—for those who really want to make a grand entrance.